National Campaign Progress Report
Updated March 1, 2018

In 2018, Read Aloud 15 MINUTES commissioned YouGov to conduct a national survey on How America Reads Aloud to its Children. See full report.

Parents with children from birth to age 8 report:
  42% read aloud every day.

30% read aloud every day for 15 minutes.

30% read aloud daily starting at birth.

14% read aloud daily starting at birth for 15 minutes.

Despite the American Academy of Pediatrics’ recommendation in 2014 to begin reading aloud at birth, too few parents are getting this message; too few understand the window of rapid brain development that occurs between birth and age 3. Each year, as many as 3.4 million babies miss out on this simple yet vital activity.

By 2023, Read Aloud 15 MINUTES wants 250 million Americans to have heard our critical message, and for reading aloud from birth to have become the national caregiving standard. Because when every child is read aloud to by a loved one for 15 MINUTES every day, it will change the face of education in this country. In 2017, we made great strides to that goal.