National Campaign Progress Report
Updated March 1, 2016
MORE PARTNERS
The third year of Read Aloud 15 MINUTES’ ten-year National Campaign saw a drastic increase of over 900% in partnerships across all 50 states to more than 10,000 organizations across all sectors of influence — from education to health care to non-profits to businesses — all heard our critical message and took up the charge to share it with the caregivers and families in their circles.

In 2015, we also welcomed The Boys & Girls Clubs of America, the Barbara Bush Foundation for Family Literacy, and United Through Reading to our prestigious roster of 20 National Leadership Partners.
INNOVATIVE MESSAGING

Read Aloud 15 MINUTES unveiled diverse and creative messaging during its three campaign pulses last year.

Our messages were shared more than 100 million times in 2015.

March “Read Aloud Month”: We debuted a new infographic that detailed the “High Stakes for Parents,” including the crucial window of brain development from birth to age 5, and the alarming disparities in vocabulary and school preparation among children today.
Read Aloud 15 MINUTES also reminded parents that there is no school like the “School of You.” And we encouraged parents to “Light Up Your Child’s Brain” and warned them that, “If you wait, it’s too late”.
 
July “Seize the Summer”: Amid the hustle and bustle of the summer months, our partners encouraged their families to “Put Reading Aloud at the Top of Your Summer Bucket List,” because reading aloud “builds memories, engagement and brains.”   October “Let’s Talk”: In the fall season, Read Aloud 15 MINUTES and its partners reminded parents that their early work reading aloud can reap great rewards for their children later, sharing a “Harvest” theme with five unique posters, a parent handout and a bookmark.
NEW INITIATIVES

Read Aloud 15 MINUTES worked closely with its National Leadership Partners in 2015 to amplify our shared goals of preparing children for the transition from home to school to career.

Working with Dolly Parton’s Imagination Library, Read Aloud 15 MINUTES created five unique parent handouts to pair with Dolly Parton’s Imagination Library’s book selections for children ages 0-5.
 
Through its relationship with The Campaign for Grade-Level Reading, Read Aloud 15 MINUTES was proud to participate in “The Re(a)d Zone,” a signature early literacy initiative of 50 Fund, the legacy fund of the Super Bowl 50 Host Committee. The Re(a)d Zone’s goal is to increase third-grade reading proficiency for students in the Bay Area in California.
 
Representatives from Read Aloud 15 MINUTES were also pleased to join more than 250 participants from 35 states and 15 countries in October for ReadyNation’s Global Business Summit on Early Childhood, where our founder, Dr. Candace Kendle, was honored with a business champion award and participated as a panelist. ReadyNation is a business leadership organization promoting investments in children and youth.
MORE REACH
By 2023, Read Aloud 15 MINUTES wants 250 million Americans to have heard our critical message, and for reading aloud from birth to have become the national caregiving standard. Because when every child is read aloud to by a loved one for 15 MINUTES every day, it will change the face of education in this country. In 2015, we made great strides to that goal.
 
Saw its messages shared more than 100 million times.
Strengthened from 7,000 to over 150,000 Facebook followers.
Increased from 3,500 to over 15,100 newsletter subscribers.
Rose from 1,100 to over 10,000 partners in all 50 states.
Added 3 more National Leadership Partners to its influential and diverse roster of 20 corporations, non-profits and other advocacy groups.